free scorecard

The product photo scorecard.

Before buying ads, run the first image through this tiny trust audit. If the score is bad, the traffic was innocent.

Why this exists

Great marketers do not start by yelling louder. They find the conversion leak, name it, and turn the fix into a ritual people can share.

instant audit

Score the first product photo.

No login. No fake guru math. Seven questions that tell you whether the image deserves traffic or a tiny funeral.

0/140%

Can a stranger identify the product in one second?Does the product win the frame more than the background?Does the lighting make the color and material believable?Can the buyer understand size or scale?Is there a detail shot for texture, finish, print, stitching, or build quality?Do the photos look consistent enough to trust the brand?Does at least one image show the product being used or placed in context?

clinic candidate, possibly cursed

Diagnosis: the photo is one crop away from behaving normally. If this is for a real store, submit the photo and I will try to give you a more specific teardown.

Send it to the clinic Read the checklist